Objective: Make Lyft the top choice this summer by connecting the brand with people’s summer goals and dreams.
Concept: “Where Are You Going?”—a campaign inspired by Lyft’s welcoming app prompt and their familier user interface—aimed to make every ride more than just a trip, transforming it into a journey toward something bigger, whether it’s personal growth or achieving greater goals.
Execution: The summer launch featured vibrant out-of-home (OOH) displays in major cities and cinematic pre-roll spots, encouraging riders to embrace their feelings, go all out with friends, and make the most of their summer adventures with Lyft. As the campaign continues into the fall, it will highlight stories of commuters finding community and safety, especially through Lyft’s Women+ Connect feature, which better connects women and non-binary drivers and riders.
Credits:
Creative Agency: SpecialGuest
Still Photography: Lyft