Ray-Ban Meta Smart Glasses Social & Creator Campaign 2023 | Creative Agency: SpecialGuest
Ray-Ban Meta Smart Glasses Social & Creator Campaign

Challenge:
Ray-Ban Meta smart glasses are relatively new, and many people are hesitant to try them, unsure of their practical uses or why they need them.

Execution:
Showcased the potential of these glasses by collaborating with 18 creators and influencers from diverse subcultures, crafting stories that demonstrated how the glasses seamlessly fit into their everyday lives.

Result:
The Gen2 launch sold out.
Creative & Visual Concepts Graphic Design
Packaging Design


Credits:
Creative Agency: SpecialGuest
©PimmBuddhariArt Director & Visual StorytellerLet’s connect!