Challenge: Ray-Ban Meta smart glasses are relatively new, and many people are hesitant to try them, unsure of their practical uses or why they need them.
Execution: Showcased the potential of these glasses by collaborating with 18 creators and influencers from diverse subcultures, crafting stories that demonstrated how the glasses seamlessly fit into their everyday lives.
Result: The Gen2 launch sold out.
Credits:
Creative Agency: SpecialGuest