The Space Look & Feel
Ray-Ban Meta’s Super Bowl Creator House—Headliner House—was a private, tech-forward watch party in New Orleans designed to amplify the brand’s Super Bowl spot through immersive experience and creator-driven storytelling. Blending culture, art and design, and AI technology, the event brought together local creators who shared real-time content from a house filled with easter eggs from the commercial, mirror art installations, interactive football-themed MMAI prompts, and games. With an environment that fused the brand’s cutting-edge tech with the art-driven world of the commercial spot, the project transformed a cultural tentpole moment into an elevated yet playful brand expression on social.
Credits:
Creative Agency: SpecialGuest