Objective: To show brands how to have a better presence on TikTok.
Execution: Launched a TikTok channel focused on showcasing what works on the platform through the POV of fellow TikTok creators. The content featured informative walkthroughs, interviews with successful social media managers like Zaria Parvez (Duolingo’s social media manager), and behind-the-scenes “day in the life” videos. The most viewed video, created by @cultureunfiltered, highlighted the brilliant marketing techniques of Scrub Daddy and garnered over 790 million views.
Result:The GroupHug channel quickly amassed 32,000 followers and over 3.5 million views within just a few weeks.
Credits:
Creative Agency: SpecialGuest