Objective: To grow the Beat Saber fan base and make the game a real part of music culture.
Execution: After the Lizzo Music Pack Launch, the campaign continued with the launch of The Weeknd Music Pack in a sci-fi music video. On top of that, to reach The Weeknd’s millions of followers, we targeted them with an influencer-driven social blitz dubbed The Weeknd Weekend, in which the fans had the chance to win a Quest Headset by testing their knowledge of The Weeknd trivia. The Weeknd Beat Saber Music Pack Launch includes a hero film, digital assets, and an organic social campaign event.
Credits:
Creative Agency: SpecialGuest